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A 2018 PhoneBurner study, however, found the most productive time to cold call prospects is 10:00 AM in the prospect's time zone.
Is Cold Calling Dead?
Is cold calling dead?
Cold calling used to be one of the best
While it's likely naive to say cold calling is never effective, useful, or necessary, it's crucial to elevate the rest of your prospecting strategy so it's never your go-to tactic.
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